Jack Vawdrey

Content Marketing for
Private Equity Firms

I help private equity firms position themselves as the preferred partner for their prospects.

Financial wise

Financial options

Expert advice

Secure options

Low rates

Unbeatable prices

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Differentiate Your Firm from Competing Private Equity Funds

Competition in the private equity space is at an all-time high and growing. To successfully place dry powder in quality assets, your firm needs to stand out from competing funds.

As in other industries, the company that best markets itself usually wins. I help private equity firms and investment banks create and promote expertly written content that engages prospective portfolio companies while adding value to set their firm apart from competing investors.

What Does Content Marketing for Private Equity Look Like?

Content marketing for private equity firms is about supporting outbound efforts by engaging with prospective portfolio companies with content pieces that:

  • Educate prospects about the private equity space
  • Demonstrate your expertise as a partner
  • Promote testimonial content from port cos

As a private equity firm, you have a strong grasp of who you want to do business with, embodied as a CRM full of prospective portfolio companies. Content marketing via the right channels gives you the opportunity to engage those prospects directly.

Want your own private equity marketing plan?

Make a copy of ours.

Access Template
a private equity marketing plan from Jack Vawdrey LLC

What Types of Content Do You Create?

Expert Content

Give your prospects a preview of how you could add value as a partner.

Testimonial Content

Share the success stories of your relationships with port cos.

Industry Content

Demonstrate your expertise in a given end market or sector.

What Impact Can Content Marketing Have on...

Biz Dev?

In emails you send out to prospective portfolio companies, you should be adding value. With content to share, you'll be able to increase the frequency and quality of interactions with your prospects.

What sort of impact would regular, high value emails have in moving the relationship forward?

Deal Flow?

You could tell prospects how good of a partner you are, or you could show them.

If even just a few more companies viewed you as the right partner as a result of the expertise you shared via content, what magnitude of impact would that have for your fund?

Does Content Marketing for Private Equity Work?

Content marketing enables you to build your private equity firm's brand so that prospects are better educated about the benefits of private equity and more likely to respond to your emails.

Real responses from prospects:

"M_____ – the articles are excellent. Thanks."

"L_____, thanks for reaching out. Would be happy to chat, I have enjoyed the content you are creating and putting out there."

How Much Do Content Marketing Services Cost?

Simple & Plain Pricing

Our Services

Expert Design
$15,700 total
one-time fee

Implement the necessary systems and personnel to promote your firm's content.

Timeline: 1-3 months

Ongoing Support
$1,500/month
6-12+ months

Optimize content creation and advertising to refine performance over time.

Timeline: 6-12+ months

Your Ongoing Internal Cost

Personnel & Fees
$4K-10K/month*
*Estimated

Work with your own content manager to produce and promote content over time.

Timeline: Ongoing

Let's Connect

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