Differentiate Your Firm from Competing Private Equity Funds
Competition in the private equity space is at an all-time high and growing. To successfully place dry powder in quality assets, your firm needs to stand out from competing funds.
As in other industries, the company that best markets itself usually wins. I help private equity firms and investment banks create and promote expertly written content that engages prospective portfolio companies while adding value to set their firm apart from competing investors.
What Does Content Marketing for Private Equity Look Like?
Content marketing for private equity firms is about supporting outbound efforts by engaging with prospective portfolio companies with content pieces that:
- Educate prospects about the private equity space
- Demonstrate your expertise as a partner
- Promote testimonial content from port cos
As a private equity firm, you have a strong grasp of who you want to do business with, embodied as a CRM full of prospective portfolio companies. Content marketing via the right channels gives you the opportunity to engage those prospects directly.
What Types of Content Do You Create?
Give your prospects a preview of how you could add value as a partner.
Share the success stories of your relationships with port cos.
Demonstrate your expertise in a given end market or sector.
What Impact Can Content Marketing Have on...
In emails you send out to prospective portfolio companies, you should be adding value. With content to share, you'll be able to increase the frequency and quality of interactions with your prospects.
What sort of impact would regular, high value emails have in moving the relationship forward?
You could tell prospects how good of a partner you are, or you could show them.
If even just a few more companies viewed you as the right partner as a result of the expertise you shared via content, what magnitude of impact would that have for your fund?
Does Content Marketing for Private Equity Work?
Content marketing enables you to build your private equity firm's brand so that prospects are better educated about the benefits of private equity and more likely to respond to your emails.
Real responses from prospects:
"M_____ – the articles are excellent. Thanks."
"L_____, thanks for reaching out. Would be happy to chat, I have enjoyed the content you are creating and putting out there."
How Much Do Content Marketing Services Cost?
Simple & Plain Pricing
Implement the necessary systems and personnel to promote your firm's content.
Timeline: 1-3 months
Optimize content creation and advertising to refine performance over time.
Timeline: 6-12+ months
Your Ongoing Internal Cost
Work with your own content manager to produce and promote content over time.
Learn more about content marketing for private equity
Check out my profile on LinkedIn and let's connect.